DARLING BEAUTY BAG has been in the making for a year and in my dreams for much longer. Exactly 10 months ago, on October 24th, we sourced the fabric. The Fabric! It was love at first sight, and it has made me happy ever since. I've always been a denim girl, and this texture is so special—it’s like denim but with a bit of sparkling magic makeup on it :)
We created so many samples, tried various options for caps, and tested every color of embroidery for our symbol. (I knew it was going to be silver, but, you know, just in case…) I’ve been carrying my beauty bag with me for nine months all over the world, and it has been awesome!
We shot the campaign image in Norway, and then the most amazing “backdrops” lined up… beaches and wine farms in Cape Town, bubbles in France, sunsets in Greece, coasts of Italy, a sunrise in Turkey… It was so hard keeping it a secret, but now I can share everything and can’t wait for what’s to come!
Last but not least, my dream is that the DARLING BEAUTY BAG would be a lucky charm and part of something bigger.
No matter how small we are, we can always help and give back. With every bag purchased, 10% of the profit goes to supporting https://emproveproject.com . This is an organization focused on supporting women who are currently victims or survivors of domestic violence. Emprove Project says “We are here, you are not alone” which aligns with our belief that *You are more than one thing!*
We believe in women and their potential!
Now, please take your DARLING BEAUTY BAG and go sparkle! :)
Oh, one more thing - in honour of our three-month anniversary, the first 10 customers will receive a free gift of LIP LOVER BALM!